Cita: Originalmente Escrito por
riqdieste
Y no has pensado que el problema es tuyo por verlo así como te da la gana?
porque el no dijo que el Op3 sea una m****a ni nada de lo que tu interpretas.
Es que el ahí dio una respuesta según sus gustos, yo no veo que fuera a favor del bq porque no dijo nada de que fuera mejor,
Es como si le preguntas a alguien si prefiere el color rojo o el amarillo y por decirte el amarillo ya se entienda que el rojo es peor o una m****a.
Aparte:
A mi me pareció penoso lo que le montaron en el canal al pobre chaval por alguno que entiende lo que quieren o hacen ver a otros cosas que no son, un malentendido puede darse en cualquier momento y no es para comportarse asi.
pd, alguno debería poner sus ultimas esperanzas en otras cosas y no en review de moviles.
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Respecto a todo esto leí un comentario muy interesante de un usuario en el foro del OP3.
¡Atención, tocho!
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What you are looking for is defined by the term parasocial relationships - and the sad thing is, that you cant take them from people that have developed them. The affection and affirmation they feel towards a product (even a bad one*- with all kinds of issues) is real. You'd disturb them emotionally.
They also believe that by being part of the "select group" that discovered the brand, they get something special, something not everyone does, and something that makes them special, because they have*got it. This is the human need for tribalism being exploited by marketing - but the sad thing is, its nothing new..
People always have defined themselfs largely through images they are willing to portrait to others, and they were always willing to substitute brand images for what they identify to "lack personally". At that point the brand image becomes part of their "self image" and they are defending it as if someone would be attacking them personally.
So if you tell them - you bought the chinese off brand, that pushes broken phones on release and then manages to induce more issues over time with the updates they push - and that probably hasnt any understanding what they were doing on half the issues they introduced - and has no reporting mechanism thats not "chaos" and "mass campaigning for bugfixes" - they happily resort to "i dont see those issues - you must be wrong".
You see people in here posting that they are very happy, that they have bought the gold phone and will get it in a few days - thanks for asking - Pete --
and all of this - at this point- is just the relationship they have with their personalized image of this company -
- they havent gotten the product yet
- they want to communicate, that they got gold - because they perceive it as "better"
- they find it great that an "important figure" is talking to them (trough translators and a pr team)
- they are enforcing their believes of being the "best fans" by signaling to each other that they are "true believers" (anyone that says something even remotely critical becomes "a troll" that tries to remove them from the perceived "perfect place" they are in, simply by having bought "the right product")
And you can't do anything about it - the way to really stop this is to create an even bigger social bias towards disliking the actual practices of in this case the company and to basically break the brand perception of their peers that arent within the "ingroup" yet. (Thats why "the brands slogan has become a joke" is maybe the most powerful message that came out of this bugfest yet...)
The issue there is, that Oneplus pays for maintaining their image, and pays for advertising on blogs, has at least one very likeable figurehead, and can show some success financially - so its very, very hard to nail them down on all the issues they have with their products.
So to substitute I try to at least establish - that none of the techsavvy crowd surrounding the Oneplus brand, is very happy with what they are doing currently. Thats at least one bullet point people usually juggle with, when making the buying decision. The thing is, at that point, they usually arent deciding rationally at all, they just choose a few bullet points that stuck with them over the entire time they had contact to the brand messaging. Also - the more ubiquitous a product is ("everybody has a cellphone") the more susceptible people become to subjective, emotional marketing. You usually only have to explain to them why they need something rationally if they have never heard about the product category and are unsure if they need one. If they have - its all "sportscar type marketing" ("The way you feel when driving the car, 6GB Ram, OLED screen...") from then on. People don't know what any of it means (6GB Ram, OLED screen), as we could show multiple times in this forum alone - but it sounds nice.
The Oneplus 3 doesnt work as expected, in fact its hardly a functioning phone (notification issues, reception issues, microphone quality issues, display calibration issues, ...) to begin with. Their design has become exchangeable and is the result of copycating other "high status brands". (But people like that as well.) Their marketing is pandering. Their PR goes silent on all issues once they come up. They use child photos with their CEO accounts to seem more approachable - more human in a sense.
People love it. They really do - they don't care if its a seriously flawed product, its the product they decided to go with (marketing, reviewers not doing their job, news sites only posting a copy/paste article whenever a new firmware gets released - not doing any actual journalism whatsoever...).
So while you and I are complaining that we spent our money and didn't get what they were advertising us - a working phone -
- very many people actually don't care about that, because they were buying something different. They were buying something that extends their personality. And they got that.
Thats where you get emotions like "love" from.
If this is the first time someone explains branding to you - be my guest, stick with it, look into the science for a bit. But be aware that this takes off all the "sparkle" for yourself..
Also you learn a thing or two about how most people are motivated.
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